Who knew a face cream could be so glamourous…


This ad series in Italian Vogue makes the cream look like La Mer…


I have to admit I love Nivea’s vintage packaging. I bought two little blue tins in a Rome pharmacy. (They were much easier to pack than the stovetop milk steamer, the 20 wool shawls, and the tomato masher!)


18 Comments on Nivea Made Chic

  1. Black and White photos have this power:D Everything seems so much more interesting, like we can really capture the image. Colours can be a source of distraction.

    Oh I'm rumbling:P

  2. Wow, I now have a brand new appreciation and respect for Nivea products. I may head out to the pharmacy tomorrow to see whats new.

  3. I remember when Oil of Olay ads was a tiny square in a newspaper. Picture of a light pink bottle.

    Look at it now.

  4. I often see older women with great skins and when I ask them their beauty secret they say 'Nivea' or 'Oil of Olay' and the other day somebody even suggested Vaseline!
    Great adds. I do love the smell of Nivea. I feel like buying a tub myself now!

  5. The photographs you post up here make me reconsider fashion photography. I used to always brush it off as completely fake. But now I am seeing the truly artistic side of it all. Thank you for that.

  6. i love it – good for nivea creating such a chic campaign! it looks so lovely.

  7. I love that you went to Italy and bought beauty products, shawls and a tomato masher! Will you be my friend?

  8. I like the nivea cream too! Now it reminds me of my mother: it is the only beauty product she uses! And she has a beautiful skin! PS: there is no paraben inside.
    If you want, have a look at my new blog (it's in french!)

  9. These are wonderful images. Sometimes I think the combination of Italians and black and white could make a cabbage look chic.

  10. This shots are beutiful!
    My grandmother uses always nivea cream from 50 years!
    She has a wonderful skin!